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Brazilian GB grantee appears on TV to discuss smoking epidemics

By João Mauricio Castaldelli-Maia

In this Brazilian TV program (Café Filosófico – TV Cultura), João Mauricio Castaldelli-Maia MD explores tobacco smoking history, its associations and portrayal of its use with luxury and glamour in the past, and intriguingly, its subsequent transformation into a mass consumption industrialized product encouraged by advertising and film. Then, he talks about the next phase […]

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10 Steps to Media Success—Part 2 of a 2 Part Series

By Dora Leonard

In Part 1 of this series, you learned how to create a newsworthy story and what to do to prepare to pitch your story to the media. Today, you’ll learn how to pitch your story to the media and prepare for an interview, as well as what you need to do after the story runs. […]

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10 Steps to Media Success—Part 1 of a 2 Part Series

By Dora Leonard

In Part 1, we cover the first five steps to media success, including how to create a story that’s newsworthy and what you need to do to prepare to pitch your idea to the media. Next week, in Part 2, you’ll learn how to pitch your story to the media and prepare for an interview, […]

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The media’s role in cancer and tobacco control

By Aisha Shtaiwi

Recently, the Cancer Control Office (CCO) at King Hussein Cancer Center (KHCC) conducted a study to measure the coverage of tobacco control issues in print, radio and TV media during the period of 2007- 2012. During this period (in 2008) the announcement of Jordan’s public health law, which prohibits smoking in public places, was made. […]

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