Brazilian GB grantee appears on TV to discuss smoking epidemics

In this Brazilian TV program (Café Filosófico – TV Cultura), João Mauricio Castaldelli-Maia MD explores tobacco smoking history, its associations and portrayal of its use with luxury and glamour in the past, and intriguingly, its subsequent transformation into a mass consumption industrialized product encouraged by advertising and film.

Then, he talks about the next phase where tobacco in parts of the world has become an unwanted product. He shows concern about the fact that the number of smokers still increasing especially in new markets, and increasingly younger individuals are being attracted to it, despite of the well-known health consequences of tobacco use.

Current smoking behaviors looking at trends in the prevalence of consumption throughout the world, discrimination against smokers, the light and/or intermittent smokers, and the electronic cigarette (e-cigarette) are also explored by João. He places these changes in the context of neuroscience, which may help explain why the cognitive effects of smoking can be important reinforcers for their consumption despite this strong anti-smoking pressure in Western countries.

Part of the content of this presentation was also published in Psychiatry and Clinical Neurosciences in the form of a Fortier Review article co-authored by Antonio Ventriglio and Dinesh Bhugra.

Watch the video:

Read the article:

http://onlinelibrary.wiley.com/doi/10.1111/pcn.12365/full