Cancer Awareness Workshop for the Media

(Amman, Jordan) The Cancer Control Office (CCO) at King Hussein Cancer Center (KHCC) held a workshop entitled: Media and the Awareness about Cancer. Believing in media’s reach within the community and its integral role in cancer control, CCO held the workshop to strengthen the partnership and further communication with Jordanian media.

The workshop also discussed challenges that face media while covering topics related to cancer in general, and prevention and early detection in specific, and arrived at a set of recommendations to address these challenges.

Representatives of Jordanian media, including papers, TV, radio, and online media attended the workshop.

The workshop addressed factors that increase the risk of developing cancer and emphasized the importance of prevention through adhering to healthy lifestyles. Topics discussed ranged from tobacco control – or fighting tobacco use prevalence – to the importance of adopting healthy dietary practices, the importance of staying physically active, and the role that maintaining a healthy weight plays in managing cancer risk.

It also addressed the use of numbers and statistics as tools to demonstrate concepts rather than a topic of interest. Finally the workshop emphasized the need and benefit of sustaining and furthering communication channels between the media sector and the health sector to ensure continuous coverage and comprehensive cancer control efforts.

Dr. Jean Karam from Jordan Media Institute, the guest speaker, talked about “Enhancing the role of media in creating awareness to combat cancer”. Dr. Karam discussed from a practical perspective the art and techniques that make media coverage influential in the lives of individuals.

During the workhshop, Dr. Feras Hawari, Director of the Cancer Control Office called on media to unite efforts with the health sector in the area of cancer control. He also stressed the pivotal and dynamic role that media undertakes in delivering information and creating awareness.

The Cancer Control Office was established in 2010 to undertake proven initiatives that aim to manage the cancer burden with respect to individuals as well as the community as a whole. This is achieved through lowering rates of incidence and the related morbidity and mortality, and improving the quality of patients’ lives.

For more information, please call: 009625300460 Ext: 2209 or email Aisha Shtaiwi, Communication & Outreach Specialist in the Cancer Control Office of the King Hussein Cancer Center.